Our Story

Just as raising up a child, we map out our brand from zero...

and aim to create a brand that carries...

 

...sustainability

As a parent myself, I embarked on the journey of creating my brand out of sheer frustration with the sea of mass-produced toys saturating the market. Far too often, these products are made of flimsy gaudy plastics, designed with gigantic buttons that loaded with default phrases and songs. This kind of passive and homogeneous play makes the toys soon become obsolete as children quickly outgrow them. Not only are the materials unsustainable, but their bulky and synthetic appearance also make it hard to fit into the aesthetics of our homes.

...creativity

Driven by a desire for change, we prioritize curating and designing toys that are versatile, durable, at the same time aesthetic. We believe in the beauty of simplicity. Our toys are crafted in a simple way that aims to spark self-exploration, ignite imagination and unleash the creativity that sit inside our little ones. Children are encouraged to build their own stories, create unique games, socialize and engage with their surroundings. With the exquisite design and flawless finishes, these toys seamlessly blend into our lives, evolving alongside our children and preserving the precious memories they create.

...safety

Safety stands as our topmost priority, which is why we utilize only the finest materials, including natural hardwoods and platinum silicone, all of which meet international standards and can withstand the test of time. As a parent, I understand the deep need for peace of mind. We've gone above and beyond to ensure that every product we offer instills confidence in parents like you. By choosing our brand, you can rest assured that you are offering your child the highest quality products while nurturing their development within a safe and enriching environment.

...and LOVE

Together, let's embark on this beautiful journey of parenthood, knowing that we have made the best choice for our little ones.